a academia mais vigiada do brasil
PANOBIANCO ACADEMIA
|
BIG BROTHER BRASIL 2026
|
MULTI-PLATFORM CAMPAIGN
|
AGENCY YOU AND US
|
PANOBIANCO ACADEMIA | BIG BROTHER BRASIL 2026 | MULTI-PLATFORM CAMPAIGN | AGENCY YOU AND US |
Panobianco Academia became the official gym partner of Big Brother Brasil 26, integrating branded fitness equipment inside the reality show house.Art Directors: Rafael Martins, Guilherme Braga, Thiago Gaiotto, Cauã Sousa
Video Editors: Rafael Martins & Vinícius Calori
The Key Visual blended the Big Brother universe with a Panobianco gym, reinforcing the brand as the show’s fitness sponsor.
Using AI-generated environments based on real locations and strict licensing guidelines, the system was built to scale across
digital, social and broadcast with clarity and consistency.Estamos de olho
Six short-form videos translated Big Brother Brasil personality dynamics into a gym context to boost cultural relevance. Produced in 16:9 and adapted to 9:16, the edits prioritized dynamic pacing and strong hooks, with AI-assisted scenes expanding visuals while maintaining campaign consistency.gym of brazil
A 10-second TV commercial aired nationally on TV Globo, reinforcing Panobianco as “The Gym of Brazil.”
With a vibrant, carnival-inspired tone, the spot highlighted inclusivity and nationwide reach, promoting the message #TreinoParaTodos and driving brand visibility and new memberships.
