A ACADEMIA MAIS VIGIADA DO BRASIL
PANOBIANCO ACADEMIA
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BIG BROTHER BRASIL 2026
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MULTI-PLATFORM CAMPAIGN
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AGENCY YOU AND US
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PANOBIANCO ACADEMIA | BIG BROTHER BRASIL 2026 | MULTI-PLATFORM CAMPAIGN | AGENCY YOU AND US |
Panobianco Academia became the official gym partner of Big Brother Brasil 26, integrating branded fitness equipment inside the reality show house.
CREATIVE DIRECTOR: Rafael Martins
ART DIRECTORS: Rafael Martins, Guilherme Braga, Thiago Gaiotto, Cauã Sousa
VIDEO EDITORS: Rafael Martins and Vinícius Calori
The Key Visual blended the Big Brother universe with a Panobianco gym, reinforcing the brand as the show’s fitness sponsor. Using AI-generated environments based on real locations and strict licensing guidelines, the system was built to scale across digital, social and broadcast with clarity and consistency.
Six short-form videos translated Big Brother Brasil personality dynamics into a gym context to boost cultural relevance. Produced in 16:9 and adapted to 9:16, the edits prioritized dynamic pacing and strong hooks, with AI-assisted scenes expanding visuals while maintaining campaign consistency.
A 10-second TV commercial aired nationally on TV Globo, reinforcing Panobianco as “The Gym of Brazil.” With a vibrant, carnival-inspired tone, the spot highlighted inclusivity and nationwide reach, promoting the message #TreinoParaTodos and driving brand visibility and new memberships.
Social Media
Globo Ads
